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The most rewarding part of The Hot Spot’s journey has been providing a home for orphaned, stray, and rescued dogs — and building something from nothing that, in turn, helps struggling families build their lives. It’s a road to satisfaction unlike any other.

Equally gratifying has been our ability to support and promote street artists, film billboard painters, and local cinema. From writing books to hosting poster exhibitions worldwide — and even producing a horror movie that played at over 50 international film festivals — it’s been a joyfully fulfilling ride.

But perhaps the greatest pleasure of all is reconnecting with customers from years past — those we knew during their college days, now returning with their kids, who also have memories tied to The Hot Spot. These bonds are deeply precious.

We never set out to be just a brand. We hoped to be a community hub — a place for friendships and bridges across generations and backgrounds. From a house on Street 60 in F-6/3, to our Gelato Pop-Up at the Islamabad Farmers Market, and on to Lahore and Karachi — every encounter and piece of feedback has shaped this 30-year journey. To all of you who’ve stayed with us, supported us, and challenged us with honesty and kindness: thank you, from the bottom of our hearts.

Even in this age of social media and influencers, we’ve stayed true to our ethos: our only advertisement is the product we serve and the environment we create. We’ve never run a single ad or hired an influencer — we simply believe that a happy customer is the best kind of publicity.